Wayfair将于7月26日至29日举办为期四天的黑色星期五购物活动

Wayfair (NYSE:W) plans to hold a Black Friday event next week with four days of exclusive sales, including flash deals that drop every 24 hours. The online retailer said there would also be a limited quantity of doorbusters at "jaw-dropping" prices across brands like Blackstone, Cuisinart, GE, and Sealy.

Unlike some retail giants, Wayfair (W) is holding its summer shopping event after Amazon Prime Day, not before.

The sales event begins on July 26 at midnight ET. Sales will run across Wayfair's (W) family of brands, including AllModern, Joss & Main, and Birch Lane. In addition, Wayfair (W) Professional members get pro-exclusive deals on thousands of products. 

"This sale provides our customers with tremendous value and selection to outfit their homes and businesses with just what they need to enjoy the rest of summer or prepare for back to school," noted Chief Commercial Officer Jon Blotner. 

Shares of Wayfair (W) are down 12.4% on a year-to-date basis.